Both the Division for Heart Disease and Stroke Prevention (DHDSP) and the newly formed Division of Nutrition, Physical Activity and Obesity (DNPAO) were faced with the same challenge in their communications - the perception of the CDC as Feds in space suits - a remote Big Brother agency. Fist brought in by DHDSP, Ethic designed a bright, energetic and approachable brand by creating a series of identity graphics for both internal use and partner programs, Ethic extended their new look to a system of brochures, tradeshow displays and presentation materials.
The result? A more unified message and a humanized public image for the world's most respected authority on public health. Both projects were such a success that Ethic worked their magic for two additional Divisions and two Divisional programs.