Atlanta-based de Courcy & Company is an upstart in the world of bedding. Launched in 2008 as an independent mattress company, they set out to tackle a stuffy, traditional industry and create affordable, well-designed, natural latex products for the home. Ethic came on board early to name, brand, and market their original latex mattress collections Invigo™ and Hevea Grove™.
From the earliest concepts to market debut, Ethic has been their creative agency for all branded communications, photography and positioning efforts. After months of planning and prototyping, these stylish, eco-friendly mattresses have rolled out on Amazon.com and Overstock.com as well as at contemporary furniture retailers nationwide.
Deliverables include:- Company and Product Identities - Naming, Logos and Taglines
- Website Design
- Printed Brochures and Sales Collateral
- Product Photography
- PR and Social Media Strategy
- Print Advertising
- Brand Management
