Sollos is Halco Lighting Technology's entry into the competitive world of landscape lighting. Building on their expertise as a bulb manufacturer, they designed and engineered this elegant, versatile new line of fixtures to bring together form, function, and efficiency. Unlike their competitors, every Sollos fixture works interchangeably with an assortment of Halco lamp technologies, including energy-efficient LED and halogen-xenon bulbs.
Right from the start, Halco engaged Ethic to come up with both name and brand identity for this new product line. To separate Sollos from the competition, we introduced an aspirational aesthetic focused on high design, quality, and superior technology. The resulting graphics define Sollos as both stylish and smart - a fresh approach backed by a trusted name in the industry.
Deliverables include:- Identity - Naming, Logo and Tagline
- Website Design
- Brochures and Sales Collateral
- Product Catalog
- Print and Web Advertising
- Product Photography
