For over 15 years, we’ve been helping financial institutions stand out in a saturated marketplace.

We build relationships with new customers and re-forge bonds with existing ones using a very important tool that we’ll find together–your unique voice.

It’s a simple strategy—enhance your brand’s strong points while shoring up the weaker ones.

To do this, we take a crash course in you. We listen, learn and analyze, and then work with you to gauge what’s appropriate for your brand.

Given our experience in the financial industry we’re equally comfortable building on an established brand or nursing a struggling one back to health.

Take a creative leap forward. Put Ethic to work for you.

  • Branding
  • Advertising
  • Identity
  • Digital
  • Environmental

See What We’ve Done For Others

A strong brand asserts
a strong institution.
That’s why it matters.

We build strong
Financial Brands

“Ethic, Inc. has been an excellent partner of ours and we really look at them as an extension of our Marketing Department. Together, our credit union has received recognition nationally for our excellence in marketing and branding earning us several CUNA Diamond Awards. Our collaborative partnership has really helped us take our marketing efforts to the next level. ”

Jennifer Naeve | VP of Marketing & Public Relations


In 2006, Alcoa Employees and Community Credit Union, a longstanding Midwestern financial institution, needed to separate from the world’s third-largest aluminum producer.

After settling on a new name and logo, Ascentra’s VP of Marketing brought in the Ethic team to take over the development of the young brand, and we’ve been nurturing and helping it grow ever since.

Today, Ascentra is a dominant financial institution in its market and an active corporate citizen. 2013 was all about growing membership.

Here’s how we did it.


Growing membership was the focus in 2013. We kicked the year off with bold new creative to revitalize Ascentra’s connection to the community and attract new members.


Use the community itself as a vehicle to deliver marketing messages. The physical model reinforced Ascentra’s roots in the Quad Cities, and was a powerful and memorable visual device.

Ascentra Credit Union
The Results
Membership and deposits tripled during Q1.
Ascentra gained the most new members in one month in 2.5 years.
Home and Auto loan applications increased by over 38%.
Online enrollment increased over 40%.
The campaigns won six 2014 CUNA Diamond Awards!

“I was originally drawn to Ethic after admiring work they did for another credit union. It was evident immediately that their team is creative and talented, but what struck me most is how quickly and effectively the Ethic team conceived a hard-hitting lending message while incorporating the unique qualities of Winnebago Community Credit Union. When your good, things seem easy…and that certainly describes our partnership with Ethic.”

Joel Prunty | VP-Marketing

Winnebago, a 7,000 member community credit union located in a saturated Wisconsin market, contacted us to develop a 30-second commercial for their 10-year fixed mortgage campaign. Their budget and timeline were tight, but the work still needed to stand up against the bigger players in the Oshkosh area. They came to us with a pretty tight concept in mind and set us loose, trusting us to quickly return with a creative solution. We finished the spot ahead of their deadline and on budget. We also went the extra mile to name and brand the mortgage program as Perfect 10. The creative was so well received, we’re carrying the style forward to their next television spot.

“As a one-person marketing department, we rely on Ethic as a true creative partner in our marketing efforts. The Ethic team is always quick to jump on a project for us and bring our ideas to life with creative design. In 2014, Ethic successfully completed a complete website redesign for our $200 million institution. The results were beyond our expectations, and so impressive that another financial institution commented they thought we were a $1 billion institution based on our website.”

Courtney Gooding │ Marketing Manager

After working on a much needed general awareness campaign, Southeastern Federal Credit Union contacted us again for a complete redesign of their banking website. We chose to build a responsive site to optimize the mobile view, included a built-in CMS, allowing SFCU employees to easily update each page without assistance, and adhered to all security guidelines.

The new website was a success with both management and customers. We have since worked with SFCU on numerous projects and continue to have a great working relationship with them.

“We were drawn to Ethic’s ability to deliver high-end work on a moderate-sized budget. Their talented team of designers understands our industry and strives to provide solutions that set us apart from our competitors. We’ve been very happy with the quality of work and the level of service we’ve received.”

Lori D. Cauley | AVP of Marketing

After 61 years, Martinsville Dupont Credit Union needed to change their name. The credit union had grown and was servicing areas well beyond their namesake. Ethic was brought in to develop a video meant to comfort long time Martinsville members uneasy with change, and introduce the new brand to their expanded 5 county member base. New Name. Same great credit union. Say hello to ValleyStar.

Our relationship with ValleyStar continues as Ethic helps manage this emerging brand. With only their new logo as a starting point, we have worked in close collaboration with ValleyStar to develop a consistent look and feel to use across marketing campaigns and collateral materials. They are still finding their voice as a new brand, but ValleyStar is on the rise with Ethic guiding them along the way.


Brand Bank had served the north Georgia market for over 100 years and was ready to renew their commitment to existing and new customers. They were expanding their physical presence with new and renovated branches, and introducing their first ever mobile banking program.

With a slightly older customer base and a need to attract new customers, Brand Bank had two advantages they could leverage; their 100 year history as a trusted community partner and the very competitive rates and products they offered their customers.

A co-ordinated campaign, including print, direct mail and in-branch promotions was launched. Its focus was the value of their products and services, both in terms of money and in making their customers lives easier.

Here’s how we did it.

Whatever your goals are—increasing loan applicants and deposits, gaining new members and customers or simply updating your brand— we’ll put our experience to work for you and achieve them together.

Contact us today

Oh, yeah, we’ve also worked with these guys:

Creative Works