The Peavey brothers were having difficulty with clients remembering them and in the “I need it now” heating and air biz, that’s unquestionably bad. Ethic was brought in to research a more memorable identity. Shortening their name to PV was the easy switch; the challenge was incorporating their strong attitude towards their industry. PV is more than just “box changers”, they’re Whole Home Performance experts. By using science and the latest testing techniques, PV treats your home as a full harmonious system that runs much like our body – with each major part needing to run smoothly to stay healthy. At PV they believe that if you take care of your system, it will take care of you by keeping you comfortable and healthy. Geometric shapes that resemble multiple rooms, or systems was the anchor to the new brand and by steering clear of your typical heating and air colors, Ethic gave PV the tools to become the leader in changing how you and the industry looks at HVAC systems. PV Heating and Air – The Science of comfort.