What We Do

Make your mark. Better yet, we’ll make it for you.

Ethic Identity & Collateral Design » Featured Projects

Inside Out

Summing up who you are or what your company is about with a picture, icon or several words is a challenge. In order to do that properly, Ethic needs to get inside your head and crawl around for a little while, really get a sense of who you think you are—and how you want others to perceive you. There’s a lot of back and forth to the process. Your input is invaluable. Really, it’s our sole point of reference.

We like to put our back into the work and not quit until the job’s done and done right. That philosophy was the genesis for our company name and our John Henry icon.

COMPANY & PRODUCT NAMING


LOGO DESIGN


ICONOGRAPHY


POSITIONING STATEMENTS & TAGLINES